Ashu Bhandari, a pro bono consultant, has helped Ismail Unerli to start and build his cabinet making company, AI Development. Ashu Bhandari has advised Mr. Unerli on client relations and business development as well as product-line diversification and other revenue-enhancing strategies.
For the independent cabinet maker, marketing to a diverse range of clients plays a key role in driving success. Many cabinet makers limit themselves to a certain niche, such as the private homeowner, but the most successful business owners understand the potential in connections with interior designers, architects, and even commercial entities with offices or storefronts. Collaborating with these professionals can also help the cabinet maker to determine the status of the local market and the potential for clients who can afford custom cabinets.
The cabinet maker must know not only who his or her customers may be but also how to reach them. Cabinet makers in other markets may be able to share marketing strategies, as may colleagues in related industries. These colleagues can also inform the cabinet maker of needs that clients in the area are looking to fill. By offering to meet these needs, which can range from achieving a popular look to adapting for family members with disabilities, a cabinet maker can target his or her services and effectively spread the word about the business.